Vol. 4 No. 2 (2023): IJABO

Research Articles

• The Effect of E-Commerce Affiliate Marketing on Social Media to Buying Interest of Bandung State Polytechnic Students

  Rena Puspitasari

  1-9

  • PDF (Bahasa Indonesia)
• The Impact of the Availability of Digital Payments on Customer Loyalty (Case Study on Bakso Customers in Bandung Regency)

  Fadli Alamsyah

  10-15

  • PDF (Bahasa Indonesia)
• Digital Literacy and Its Impact on Entrepreneurial Intentions: Studies on Vocational Students

  Sri Suryani, Harmon Chaniago

  16-22

  • PDF
• The Effect Of Corporate Social Responsibility On Corporate Image Of PT Pertamina Geothermal Energy Area Kamojang (Study of the Kamojang Regional Communities)

  Fajar Fathul Amin; Adi Rahmadi

  23-30

  • PDF
• The Influence of Online Customer Reviews on Purchasing Decisions on the Shopee Marketplace Among University Students in Bandung City

  Ibnu Sastra Hadi Kusuma

  31-39

  • PDF (Bahasa Indonesia)
• The Influence of Ease of Use on ShopeeFood Online Food Delivery Purchasing Decisions

  Azka Zarkasya Djakaria

  40-50

  • PDF (Bahasa Indonesia)
• The Effect of Instagram Stories Ads on Purchasing Decisions of Bandung State Polytechnic Students

  Ditabi Pera Slamet

  51-61

  • PDF (Bahasa Indonesia)
• Analysis of the Influence of Free Shopee Postage Promos on Purchasing Decisions Among Students in the City of Bandung

  Shinta Nuraini

  62-73

  • PDF (Bahasa Indonesia)
• The Influence of Live Streaming Shopping Feature on the Tiktok Platform on Purchase Decisions Among University Students in Bandung City

  Nurbani Shafira Rohmah Fadilah

  74-90

  • PDF (Bahasa Indonesia)
• The Influence of Social Media Marketing on Consumer Purchase Decisions in the Tokopedia Marketplace (Case Study: Bandung State Polytechnic Student)

  Regina Manuella

  91-103

  • PDF (Bahasa Indonesia)
• The Effect of K-Pop Industry on Metamorphosis of Digital Marketing Entertainment Business During Covid-19 Pandemic

  Emi Destiani

  104-116

  • PDF (Bahasa Indonesia)
• The Effect of Shopping Lifestyle on Impulse Buying Students of Bandung State Polytechnic on Shopee Marketplace

  Khaerany Aulia

  117-128

  • PDF (Bahasa Indonesia)