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Vol. 4 No. 2 (2023): IJABO

Published: 2026-08-02

Research Articles

The Effect of E-Commerce Affiliate Marketing on Social Media to Buying Interest of Bandung State Polytechnic Students

Rena Puspitasari

1-9
- PDF (Bahasa Indonesia)
The Impact of the Availability of Digital Payments on Customer Loyalty (Case Study on Bakso Customers in Bandung Regency)

Fadli Alamsyah

10-15
- PDF (Bahasa Indonesia)
Digital Literacy and Its Impact on Entrepreneurial Intentions: Studies on Vocational Students

Sri Suryani, Harmon Chaniago

16-22
- PDF
The Effect Of Corporate Social Responsibility On Corporate Image Of PT Pertamina Geothermal Energy Area Kamojang (Study of the Kamojang Regional Communities)

Fajar Fathul Amin; Adi Rahmadi

23-30
- PDF
The Influence of Online Customer Reviews on Purchasing Decisions on the Shopee Marketplace Among University Students in Bandung City

Ibnu Sastra Hadi Kusuma

31-39
- PDF (Bahasa Indonesia)
The Influence of Ease of Use on ShopeeFood Online Food Delivery Purchasing Decisions

Azka Zarkasya Djakaria

40-50
- PDF (Bahasa Indonesia)
The Effect of Instagram Stories Ads on Purchasing Decisions of Bandung State Polytechnic Students

Ditabi Pera Slamet

51-61
- PDF (Bahasa Indonesia)
Analysis of the Influence of Free Shopee Postage Promos on Purchasing Decisions Among Students in the City of Bandung

Shinta Nuraini

62-73
- PDF (Bahasa Indonesia)
The Influence of Live Streaming Shopping Feature on the Tiktok Platform on Purchase Decisions Among University Students in Bandung City

Nurbani Shafira Rohmah Fadilah

74-90
- PDF (Bahasa Indonesia)
The Influence of Social Media Marketing on Consumer Purchase Decisions in the Tokopedia Marketplace (Case Study: Bandung State Polytechnic Student)

Regina Manuella

91-103
- PDF (Bahasa Indonesia)
The Effect of K-Pop Industry on Metamorphosis of Digital Marketing Entertainment Business During Covid-19 Pandemic

Emi Destiani

104-116
- PDF (Bahasa Indonesia)
The Effect of Shopping Lifestyle on Impulse Buying Students of Bandung State Polytechnic on Shopee Marketplace

Khaerany Aulia

117-128
- PDF (Bahasa Indonesia)
Pengaruh Live Streaming Tiktok sebagai Media Promosi terhadap Minat Beli Konsumen Mahasiswa Vokasi

Dinanty Klahirana Pangestu

144-151
- PDF
The Effect of Implementing Qris Payments on Student Satisfaction at the Bandung State Polytechnic Pujasera

Muhammad Fikri Fadhilah

152-160
- PDF

Literature Review

Public Service Quality in State-Owned Enterprises

Septiawan Ardiputra

129-143
- PDF