Vol. 4 No. 2 (2023): IJABO

Research Articles

• The Effect of E-Commerce Affiliate Marketing on Social Media to Buying Interest of Bandung State Polytechnic Students

  Rena Puspitasari

  1-9

  • PDF (Bahasa Indonesia)
• The Impact of the Availability of Digital Payments on Customer Loyalty (Case Study on Bakso Customers in Bandung Regency)

  Fadli Alamsyah

  10-15

  • PDF (Bahasa Indonesia)
• Digital Literacy and Its Impact on Entrepreneurial Intentions: Studies on Vocational Students

  Sri Suryani, Harmon Chaniago

  16-22

  • PDF
• The Effect Of Corporate Social Responsibility On Corporate Image Of PT Pertamina Geothermal Energy Area Kamojang (Study of the Kamojang Regional Communities)

  Fajar Fathul Amin; Adi Rahmadi

  23-30

  • PDF
• The Influence of Online Customer Reviews on Purchasing Decisions on the Shopee Marketplace Among University Students in Bandung City

  Ibnu Sastra Hadi Kusuma

  31-39

  • PDF (Bahasa Indonesia)
• The Influence of Ease of Use on ShopeeFood Online Food Delivery Purchasing Decisions

  Azka Zarkasya Djakaria

  40-50

  • PDF (Bahasa Indonesia)
• The Effect of Instagram Stories Ads on Purchasing Decisions of Bandung State Polytechnic Students

  Ditabi Pera Slamet

  51-61

  • PDF (Bahasa Indonesia)